Gamification is art of applying game dynamics to non-game initiatives. In 2011 I spent the entire year schooling up on the science behind game driven engagement. This led to a series of presentations and keynotes throughout New Zealand and Australia.
Quoted in a number of online articles, including Australian Fast Company and releasing a well received white paper, I had finally found a fast growing niche. The problem with forging new ground is that you're also charged with developing a non-existent market.
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