The craft yoghurt category is highly competitive. When elative small player Cyclops approached us to develop a campaign, we knew we'd need to make a lot of noise on a shoe string budget.
Using game dynamics, we wrapped a campaign creative around 'Happiness is Bliss'. Buyers and 'tryers' of Bliss would login to the website and enter a code to spin the wheel of happiness.
The game was created so no one could lose. If you didn't win one of the cool recyclable yoghurt pottles you would win a virtual happiness prize, such as 'joy' or 'a hug', which you could share with a friend.
My role was to devise the digital strategy, game dynamics and manage the creation of the campaign website.