Sensibel is a human sentiment profiling tool targeted at mobility.
At its simplest, Sensibel allows a participant to log a positive or negative experience on a map. Collectively, these experiences tell a story of how, why and where people move.
The App is accompanied by a bluetooth button for hands-free sentiment logging. It has been picked up and piloted as a project by the Christchurch Smart Cities initiative, Auckland University, The Halberg Foundation, the Department of Conservation and Be.Accessible.
For the past two years, I've been working with foundation clients and a small, smart and dedicated development team creating this product.
MyGPS is a gamified tool that helps students keep on top of their employability profile. Designed around eight key focus areas, students regularly complete small uncomplicated quests that over time build a glowing profile for prospective employers.
The platform, built using Silverstripe, includes both an in-browser version as well as iOS and Android Apps.
DRCT = Data Rich Creative Technology, was a workshop series that explored the potential of new and emerging technology for creative pursuit. The 6 week workshop series covered a range of tech, including AR & VR, motion detection, microcontrollers, wearables and conductive materials, sensors and IoT.
After the series of workshops, six projects were selected to be prototyped in the Fab Lab. I devised, promoted and facilitated DRCT Current with the help of Fab Lab and Creative Industries.
The craft yoghurt category is highly competitive. When elative small player Cyclops approached us to develop a campaign, we knew we'd need to make a lot of noise on a shoe string budget.
Using game dynamics, we wrapped a campaign creative around 'Happiness is Bliss'. Buyers and 'tryers' of Bliss would login to the website and enter a code to spin the wheel of happiness.
The game was created so no one could lose. If you didn't win one of the cool recyclable yoghurt pottles you would win a virtual happiness prize, such as 'joy' or 'a hug', which you could share with a friend.
My role was to devise the digital strategy, game dynamics and manage the creation of the campaign website.
The low lit, brooding atmosphere of the The Bicycle Thief Pizzeria presented the perfect plot for a short film.
Our online film 'Once a Thief, Always a Thief', needed to be equally as desperate and sombre as the classic 1948 Italian film 'Ladri di biciclette', the restaurant was named after.
Working with a small dedicated team, I story-boarded, produced, co-wrote and directed a short feature that took the viewer through a four part story that also presented basic information about the restaurant.
Always pushing for new ways to deliver the unique back-story of the bicycle thief, a series of coffee cards were produced challenging patrons to guess the names of various celebrities who had fallen from grace.
To view the short film please visit:
(please note, the flash to video resulted in a slightly out-of-sync video track in parts)
Since graduating in Visual Communication Design back in 1998, I've been designing and building websites - I've been involved in so many I've lost count.
The digital medium is in a constant state of flux, with new frameworks and approaches continually improving the user experience.
This is the back catalogue of some of the more 'ambitious for their time' websites ranging from small scale design and builds to full digital applications.
Website design based on the artwork I developed for the 2008 catalogue
Christchurch Arts Festival
Website design based on festival expression by trategy Advertising. Full build plus event planner system.
Digital producer for a highly complex website integrating Netsuite.
Full service charity website for Jenny McCarthy's Generation Rescue. Included a recovery programme tracking service, ecommerce and donation system.
Gamification is art of applying game dynamics to non-game initiatives. In 2011 I spent the entire year schooling up on the science behind game driven engagement. This led to a series of presentations and keynotes throughout New Zealand and Australia.
Quoted in a number of online articles, including Australian Fast Company and releasing a well received white paper, I had finally found a fast growing niche. The problem with forging new ground is that you're also charged with developing a non-existent market.
View full presentation on slideshare:
The Needle Exchange Services Trust (NEST) is a not-for-profit focused on reducing the risk of hepatitis C for injecting drug users.
It's a controversial topics for a lot of people. In this campaign we look to present a range of real people who are at risk to connect closer to drug users – who are often at the edge of society.
While working at Designworks, I managed the University of Canterbury brand as it went through a critical repositioning post-earthquake. This resulted in a major refresh of their identity and tone of voice.
Loksa's vision was to revolutionise the building industry, an institution that has barely changed for over a century.
The assignment required deep research into current and future building practices. My investigations produced a number of findings that became integral to the building system, to the point that I became the key copywriter on the project as well as the director of design managing a small team of designers, architects and engineers.
An assortment of identities created for various businesses, products and standards.
Needle Exchange Services Trust
New brand system
Logo for Macpac's legendary Aztec fibre
Identity developed as part of property sales collateral
Launch identity for the Christchurch Music Industry Trust
Identity system for a building rating system