21st and Fourth is a global learning experience that enables teams to solve some of the world’s most wicked problems.
The name captures 21st Century skills for the Fourth Industrial Revolution. The programme is fun, fast and future focused where participants gain badges based on their 21st Century skills.
Sensibel supports the growth of a healthy and environmentally-friendly transport culture.
At its simplest, Sensibel allows a cyclist to log a positive or negative experience during their journey. Collectively, these experiences tell us a story of how, why and where people move.
The App is accompanied by a bluetooth button for handset-free sentiment logging. It has been picked up and piloted as a project by NZTA, Smart Christchurch, Auckland University, The Halberg Foundation and the Department of Conservation.
For the past two years, I've been working with foundation clients and a small, smart and dedicated development team creating this product.
MyGPS is a gamified tool that helps students keep on top of their employability profile. Co-designed with the Ara Careers team, the platform focuses on eight key focus areas. Students regularly complete small uncomplicated quests that over time build a glowing profile for prospective employers.
The platform, built using Silverstripe by a smart, distributed team, includes both an in-browser version as well as iOS and Android Apps.
Silver Delta are marketing and communications experts. Their balance between data-led strategy and hands-on resourcefulness was the perfect mix for a brand expression that is both human and commercial.
View Brand Presentation
Formance is a new and ambitious company that is determined to change the New Zealand building industry. I worked with them to refresh their brand and establish a simple communications system that spoke to builders, architects and their end-customer – new home owners.
View the Brand Presentation
The Needle Exchange Services Trust (NEST) is a not-for-profit focused on reducing the risk of Hepatitis C for injecting drug users.
It's a controversial topics for a lot of people. In this campaign we look to represent at risk people, who are often at the edge of society and giving them a voice and a channel for communication.
A series of concept advertising designs for Crocs exploring the positioning of new product ranges.
The craft yoghurt category is highly competitive. When elative small player Cyclops approached us to develop a campaign, we knew we'd need to make a lot of noise on a shoe string budget.
Using game dynamics, we wrapped a campaign creative around 'Happiness is Bliss'. Buyers and 'tryers' of Bliss would login to the website and enter a code to spin the wheel of happiness.
The game was created so no one could lose. If you didn't win one of the cool recyclable yoghurt pottles you would win a virtual happiness prize, such as 'joy' or 'a hug', which you could share with a friend.
My role was to devise the digital strategy, game dynamics and manage the creation of the campaign website.
An assortment of identities created for various businesses, products and standards.
Needle Exchange Services Trust
New brand system
Logo for Macpac's legendary Aztec fibre
Identity developed as part of property sales collateral
Launch identity for the Christchurch Music Industry Trust
Identity system for a building rating system
The low lit, brooding atmosphere of the The Bicycle Thief Pizzeria presented the perfect plot for an online short film. 'Once a Thief, Always a Thief', needed to be equally as desperate and sombre as the classic 1948 Italian film 'Ladri di biciclette', the restaurant was named after.
Working with a small innovative team, I story-boarded, produced, co-wrote and directed a short feature that took the viewer through a four part story that also presented basic information about the restaurant.
Always pushing for new ways to deliver the unique back-story of the bicycle thief, a series of coffee cards were produced challenging patrons to guess the names of various celebrities who had fallen from grace.
Click here view the short film.
Since graduating in Visual Communication Design back in 1998, I've been designing and building websites - I've been involved in so many I've lost count.
The digital medium is in a constant state of flux, with new frameworks and approaches continually improving the user experience.
This is the back catalogue of some of the more 'ambitious for their time' websites ranging from small scale design and builds to full digital applications.
Website design based on the artwork I developed for the 2008 catalogue
Christchurch Arts Festival
Website design based on festival expression by trategy Advertising. Full build plus event planner system.
Digital producer for a highly complex website integrating Netsuite.
Full service charity website for Jenny McCarthy's Generation Rescue. Included a recovery programme tracking service, ecommerce and donation system.
Gamification is art of applying game dynamics to non-game initiatives. In 2011 I spent the entire year schooling up on the science behind game driven engagement. This led to a series of presentations and keynotes throughout New Zealand and Australia.
Quoted in a number of online articles, including Australian Fast Company and releasing a well received white paper, I had finally found a fast growing niche. The problem with forging new ground is that you're also charged with developing a non-existent market.
View full presentation on slideshare:
The Malomalo development in Fiji was a highly ambitious marina resort aimed at the elite leisure class. The concept was to bring the lifestyle of the Florida Keys to the South Pacific.
Creating this vision from scratch, I worked closely
with the client to execute the brand from it's name right through to
All the material was delivered in a beautifully finished box-set.
To view promotional videos, visit;
and click on the video link to the right.
While working at Designworks, I managed the University of Canterbury brand as it went through a critical repositioning post-earthquake. This resulted in a major refresh of their identity and tone of voice.
DRCT = Data Rich Creative Technology, was a workshop series that explored the potential of new and emerging technology for creative pursuit. The 6 week workshop series covered a range of tech, including AR & VR, motion detection, microcontrollers, wearables and conductive materials, sensors and IoT.
After the series of workshops, six projects were selected to be prototyped in the Fab Lab. I devised, promoted and facilitated DRCT Current with the help of Fab Lab and Creative Industries.